Open to Lead / Head roles · 2026Portfolio · Vol. 04 · 2026

Designthat quietlydoes the work.

I'm Nuno, a Product & Design Leader with 14 years turning vague problems into measurable outcomes for financial services, telecoms and B2B SaaS — +3000% leads at Vodafone Business, +12% conversion at BT, 6 → 25 designers at Santander. Currently leading design at AXA on an enterprise AI platform for 23,000 users worldwide.

(Intro — 01)
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§ 02 / HighlightsCareer numbers

Numbers that moved the needle.

Santander Portugal
6→25
Grew the design function from 6 to 25 in 18 months — a multidisciplinary practice of Product Designers, Researchers, UX Writers & DesignOps supporting 40+ products.
Taskize · Euroclear
500+banks
Saved the platform behind 500+ of the world's top investment banks. SUS 51 → 65 across 75 users, ~£1.2M in pipeline + retention, every design at WCAG 2.2 AA ahead of EU regulation.
Lloyd's Register
£10M+
A 9-week design strategy sprint converted a burned client into a £1.5M fixed-price contract and a projected £10M+ engagement across 5 years.
Santander · NPS
34→55.5
NPS for the logged-in web experience more than doubled — the second-highest in Portuguese retail banking.
My TR · Thomson Reuters
2→18
Scaled the design org from 2 to 18 while leading IA, innovation, and design across four Scrum teams.
Awards · My TR / Refinitiv
8×intl. awards
Three independent juries — UX practitioners, IT industry analysts, international business judges — reached the same conclusion. The work held up by every standard it was measured against.
§ 03 / Trusted byShipped with

Shipped with global teams.

§ 04 / Selected workSix projects

Fourteen years.
Six projects.

0125-person practice · pioneer Flame market2019 — 21

Santander Portugal

Grew design from 6 to 25 multidisciplinary professionals in 18 months. Championed Flame, the group's global design system, with Portugal as its pioneer market. Mortgage approval cut from 11 days to 2.

LeadershipDesign SystemBanking
View case study
029 weeks → £10M+ engagement2015 — 17

Lloyd's Register

After a previous agency had burned £2M, led a 9-week design strategy sprint that secured a £1.5M fixed-price contract — and a £10M+ engagement across 5 years.

StrategyLead UXMarine
View case study
03Thomson Reuters · 8 awards2017 — 19

My TR

Hired to document someone else's designs. Reframed the brief and led a full redesign that earned 8 international design awards and scaled the team from 2 to 18.

IADesign SystemVision
View case study
04AEM personalisation · 10y+ standing2015

Vodafone.com

First end-to-end UX lead. Re-platformed vodafone.com onto AEM with an IA, country redirect, and 11-signal personalisation architecture still informing the site 10+ years on.

Lead UXIAPersonalisation
View case study
05Two 0→1 launches · KSA2021 — 22

Quara & Wasalt

Hired for a 10-day heuristic eval; left having shipped two 0→1 launches — a Sharia-compliant lending platform and a national property marketplace, bilingual EN/AR.

0→1 LaunchSharia-CompliantRTL · Bilingual
View case study
06a Euroclear company · 500+ banks2022 — 25

Taskize

Saved the platform behind 500+ investment banks. SUS 51 → 65, every shipping design at WCAG 2.2 AA ahead of EU regulation, ~£1.2M in pipeline + retention.

Lead ProductVisionAccessibility
View case study
§ 05 / Peer wordsFrom the room

Words from peers.

“
Nuno has consistently demonstrated that he is an expert in all areas of the UCD lifecycle, and in particular Information Architecture, Interaction Design and Data Visualisation. He is well-respected by clients, and deserved his reputation at BAE Systems for consistently delivering high-quality work, especially when a solution is needed to a complicated problem in a short space of time. He is calm under pressure, and able to work in challenging environments.
Sam Medrington
Head of UX · BAE Systems
“I had the privilege of working with Nuno at the start of my UX career. He helped me build confidence and develop key critical thinking skills. Even now, Nuno remains a trusted mentor.”
Adriana Marques
Product Designer · Santander Portugal
“I met Nuno when I was taking my very first steps into User Experience, and he was the one who encouraged me to pursue this passion. Nuno is an inspiration!”
Ana Cláudia Dias
UX Designer · BAE Systems
“His mentorship style has allowed me to learn his process and methods, but he has always placed importance on me developing my own thought patterns. I am genuinely grateful for the time he has invested in my growth.”
Albert Davies
Product Designer · Taskize
§ 06 / By the numbersAt a glance

Twenty years.

14+
Years in practice
150K
Users reached
25
Designers led
£500K+
Revenue from design

Let's
talk.

Selectively open to Head-of-Design and Lead Product Design roles where design is central to how the business grows. Drop a line — I read everything.

Contact

hello@nuno.isLinkedIn ↗+351 935 364 740

Dossier

Curriculum vitaeReferencesSpeaking

Elsewhere

Index of workLettersColophon